Christine Fitzgerald
Digital Design for human experiences
trying to make the web a bit better
trying to make the web a bit better
Hello, I'm Christine.
I am a digital designer
I am a digital designer
one interaction at a time.
one interaction at a time.
Solving problems through thoughtful design
With over 15 years as part of UX, Product Design and Digital Marketing teams, I’ve built a career around creating engaging designs and streamlined experiences that drive user satisfaction and business success.
User-focused
Building trust starts with understanding your users. I design with a user-first mindset, guided by real needs, behaviors, and experiences.
Solution-oriented
I balance creativity with practicality to deliver thoughtful, effective solutions—rooted in user needs, shaped by collaboration, and aligned with business goals.
Curious and creative
I approach problem-solving with curiosity and creativity, exploring fresh perspectives and uncovering hidden opportunities to tackle challenges effectively.
Experience is the best teacher
My experience spans large enterprises and lean startups, from hands-on design to leading creative teams. I've guided user-centered strategies in both SaaS and consumer-facing industries, scaling solutions that align business goals with intuitive, accessible experiences.
Led product design team increating features for web and mobile CRM applications. Drove UX strategy, design operations, and the creation of a design system.
Led several teams in the design of web and mobile experiences for consumer banking products, including new products such as the bank's AI-driven virtual assistant (Erica.)
Created interactive advertising and landing pages for the Communications and Advertising Team (FCA). Created animated and interactive demos and tutorials for educational and marketing purposes.
Spearheaded the transformation of existing digital products into modern, engaging and user-friendly experiences for advised clients. Led the design of the first-ever mobile app for Merrill Advisors.
Headed up team of 16 designers, project managers and researchers in overhauling Anthem's aging web experience.
Rightfrog Design
Supported marketing and web design for large and small businesses--from Microsoft and Brookstone to independent artists and small business owners.
Experience is the best teacher
My experience spans large enterprises and lean startups, from hands-on design to leading creative teams. I've guided user-centered strategies in both SaaS and consumer-facing industries, scaling solutions that align business goals with intuitive, accessible experiences.
Spearheaded the transformation of existing digital products into modern, engaging and user-friendly experiences for advised clients. Led the design of the first-ever mobile app for Merrill Advisors.
Headed up team of 16 designers, project managers and researchers in overhauling Anthem's aging web experience.
Rightfrog Design
Supported marketing and web design for large and small businesses--from Microsoft and Brookstone to independent artists and small business owners.
Led product design team in creating features for web and mobile CRM applications. Drove UX strategy, design operations, and the creation of a design system.
Design Director
Led product design team in creating features for web and mobile CRM applications. Drove UX strategy, design operations, and the creation of a design system.
Design Director
UX/UI
Mobile Design
Web Design
Team Leadership
Led product design team in creating features for web and mobile CRM applications. Drove UX strategy, design operations, and the creation of a design system.