Purrs 'n Pets
Establish a new pet-sitting service as a trusted local option and make it easy for pet owners to understand the offering and book care.
The Challenge
Purrs ’n Pets was entering an established local market with a specialized offering: cat-only care. The challenge was to build a distinctive, trustworthy brand while communicating the value of a service many pet owners may not have considered before.
The work spanned the entire customer experience—from brand identity and voice to marketing collateral, a responsive website, and third-party booking. Every touchpoint needed to feel cohesive and credible while helping a new business stand out from established local competition.
Approach
While much of the work happened simultaneously, the process centered around four key areas.
01
Research
Understand the competitive landscape, including services, pricing, positioning, and communication styles.
02
Define the Brand
Create a visual identity and voice that felt playful and approachable while still conveying trust and credibility.
03
Content Strategy
Define and organize services, pricing, policies, and key messaging across the website and marketing materials.
04
Build & Launch
Design the responsive website, integrate third-party booking, and create supporting sales and marketing materials.
The website quickly communicates what makes Purrs ’n Pets different, answers common questions, and guides new clients toward booking their first visit.
Clear from the first click
A playful but polished identity speaks directly to cat owners while reinforcing the trust and professionalism expected from an in-home care provider.
Designed for Cat People
A flexible visual system carries across the website, print materials and client communications, helping a new business feel established from day one.